Internet Marketing Terminology

I have found that when I'm explaining to people the process of making money online through search engine optimization they don't have the faintest idea of what I'm talking about because of the jargon. So here's a list that will hopefully help the people who are just getting into this market.

Backlinks

A backlink is when another site links to your blog. When people talk about backlinks they often mention the keyword anchor. This is the text used for the link. For example, for this blog I want to rank for well terms like 'make money online, how to make money online, or how to make money online for beginners. So my ideal backlink would use a similar anchor for like link: make money online using adsense.

Search Engine Optimization

Also referred to as SEO for short, this is when you optimize your blog's content and your backlinks to rank high in the search engines.

Search Engines Results Page

Also referred to as the SERPs, these are the pages that come up when you type a keyword into a search engine.

Keyword

This is the word you use to type into the search engine text box.

PR

This is a designation that G gives pages to rank the amount of trust. The system goes from PR0 - PR10

G

Google

Google bots

Also called Google spiders, these are the programs that scan a blog to find out what the keywords are.

Adsense

This is Google's advertising program. The way it works is a company bids on keywords they want to target for their ads. They can choose to put their ads on the SERPs or into other webpages with relevant content.

Blackhat

This is the method of promoting your site with spam, splogs, and other less than savory techniques. Not many people use these methods anymore because Google has caught on and changed their algorithms to avoid ranking these sites well.

Whitehat

This is the methods of promoting your site organically with good content.