In my last post we discussed how to make money online with an ugly blog. In the post I talked a little about search engine optimization and why internet marketers make money online and bloggers don't. The gist of it is that internet marketers know how to write relevant content that the G bots rank well in their search engine. Bloggers know how to write for other people to read. I made that point that, if you are reading this, you are trying to make money online not make friends.
One of the main ways people make money online is through Google's adsense program. Basically, you sign up and then put an adsense block somewhere on your page. Then G puts ads on your page that are relevant to your keywords. People then click on the ads and you get a cut of the money people bid for on the ad. Sounds simple enough. The tricky part is getting people to click on your ads.
One of the major keys to making money with adsense is that you have to be getting targeted traffic to your site that will be likely to click on your ads (hint: you cannot do this chasing social traffic). It is so important to optimize you pages to get the best possible ads for the keywords you are targeting. This is why I recommend only having one post per page unless the posts are very similar and target the same keywords or long tails. This is so that the bots can generate very relevant ads for your page.
A good way to not make money with adsense is to not have any key word focused posts. If the G bots do not know what your page is about because you haven't done your on page SEO then Google will put PSA (public service ads) or blogging ads on your page for which, if you can even get anyone to click them, you will be paid anywhere from 1 to 3 cents.
One huge reason that you don't want this to happen to any of the pages you have adsense on is that it will affect the earnings of every page you have adsense on. That's right, if one of your pages is getting PSA ads it will severely hurt your entire adsense earnings. That is a very compelling reason to always keep in mind your targeted key word and any long tail you can think of when you are writing any of your posts for any of your adsense blogs. It will mean the difference between you struggling and you earning money without having to work very hard.
So for adsense to be profitable for you, it is very important that you have your on page search engine optimization as well done as you can. This will not only help you get high paying ads it will also get you a good rank in the SERPs and get you targeted traffic that will be more likely to give you a good CTR (click through rate).
If you are getting a lot of visitors to your site and they are clicking on the adsense but not buying anything from the copy page the ad takes them to then you will be penalized. Google will not make the advertiser pay as much as they bid and you will get a smaller percentage.
This is the reason that chasing social traffic is not only useless but could end up hurting your earning potential which is why 99% of people don't make money online. The real money is a high ranking in Google. The top ten of Google is where is money is because when people that aren't bloggers or webmasters or whatever web savvy people are being called now, they go to google and type in their search key word. Then they click on the first couple of links. They might click the links down on the bottom of the page and they might go to page 2 if they are really searching hard for some information but most people stick to page 1. They don't go to Digg, Facebook, StumbleUpon, or any of the other hundreds of web 2.0 social bookmarking sites out there. This traffic could care less about your '50 ways to do this and that' lists.
We talked in the last post of the ways to make money online with an ugly blog using adsense. The way you make this kind of money is ranking in the top ten on G and giving just enough information on your keyword to where people will click on an ad to find out what they are looking for. This is your target traffic. These are the people that you want to come to your adsense site.
You can get this kind of money traffic by ranking high in Google. You can rank high in Google by having good search engine optimization. So SEO really benefits you page rank and your earnings.
The way you make money with adsense is to get good at SEO. The only way you'll get better at optimizing your blogs is to take action. Create a blog for a targeted niche.
One mistake that a lot of people make that don't know about SEO make is monetizing their blog too soon. If two sites are equal for everything that G looks for including backlinks, on site optimization, and age, but one site is monetized and the other is not, the one that is not monetized will always rank higher in the search ladder. This is because G sees a non monetized site as wanting to put out quality information making them an authority for that niche.
It is a mistake to monetize your blog right away. And it is not going to help you out anyway. You are not getting targeted traffic because you are not on page one of Google. Hell, you might not even be indexed yet. Are you worried about not getting a couple of clicks from people who randomly find your blog? You might even get smart priced (PSA ads for 1 - 3 cent click). And then your earnings are down the drain before you even get going. You want to wait at least until you are indexed but really until you get a high page ranking to monetize you site. Just be patient and it will work out better for you in the end. Keep your cool, maintain composer, keep posting, and keep getting better quality backlinks.
I'm not selling you a dream here folks. This is the real way that internet marketers make money online. It takes time, lots of energy and focus. But if you really have a strong will to survive and have an ability to smell a gimmick you have a better chance than most to make money online using adsense.
Friday, July 17, 2009
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ReplyDeleteThanks ,
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Sourish
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OneTrickADay
Google Adsense is an easy way to make money from your blog. All you need to do is add a script from Google to your website and start displaying ads.
ReplyDeleteYou will get paid for every time a user clicks on the ad. These are called CPC ads.
What is CPC? CPC stands for “cost per click.” By displaying CPC ads with Google Adsense, you receive a set fee every time an ad on your website is clicked by a visitor. The cost per click is set by the advertiser. (This is in contrast to CPM ads, where you’re paid for ad views instead of clicks. CPM means “cost per thousand impressions,” where M is the roman numeral for 1,000.)
Google Adsense is a good way to start earning money online when you are first starting out.
You can see our guide on how to monetize a WordPress blog with Google AdSense to get started, and this tutorial on how to optimize your AdSense revenue for more tips.